Mobica: Accelerating Software Innovations for Connected Cars

Founded in 2004, Mobica is a leading tech talent-as-a-service provider headquartered in the UK with development centres across EU, USA, UK. With over 700 world-class and highly skilled engineers, and over 500 automotive projects delivered to date, Mobica is one of the automotive sector’s most trusted partners when it comes to delivering innovative software solutions.

From navigation to connectivity and autonomous vehicles, we offer custom software engineering - from concept and development, right through to testing and integration - across the entire software stack, from chip to cloud.

We design, develop and test software solutions that can accelerate your position in the automotive market. As a member of the Connected Vehicles Systems Alliance and the Khronos Group, we help define the key standards that are integral to the roadmap of the connected car, driving success for our customers with our expert technical knowledge and ability to deliver at scale.

Driving world-leading OEMs forward

We join our clients on their digital journeys, helping them create new horizons and make them a reality. World-leading brands Mobica has worked with:

“Mobica has stand-out expertise in HMI technology development. This enabled us to create an industry-leading IVI platform and deliver the user experience we were striving for.” - Tier 1 vendor for the automotive industry

Here, we outline seven key areas of focus for automotive OEMs to gain a competitive edge, and demonstrate how we can support you on this journey.

7 Steps to Gain Pole Position

  1. Transforming telematics and mobility
  2. With the dawn of software-defined vehicles, the importance of telematics and mobility in automotive OEMs’ strategies grows exponentially. And for good reason; this connectivity is the foundation of the service-orientated ‘car-as-a-service’ model. OEMs are moving into the digital services space, extending customer engagement beyond simply the moment of purchase. Should any of this mission-critical layer be compromised, then these features become limited or simply inoperable.

    Telematics is now a key enabler for the automotive space, covering in-vehicle digital services, remote diagnostics, user behaviour-based insurance, and much more. However, cybersecurity is becoming more of an issue, and established cloud service providers will not give up their prominence in this area without a fight.

    From assisting with vehicle tracking and monitoring, to emergency and breakdown calls, our expertise covers onboard and offboard telematics solutions for mobile operators, fleet management vendors, insurance companies, and OEMs of temperature control units.

    Planning always-on, robust and secure telematics systems? We can help with software management, firmware and software updates, application stores, electronic control unit (ECU) updates, and analytics and the cloud.

  3. Exceptional digital cockpit experiences
  4. As we prepare for fully autonomous vehicles, manufacturers are already considering how future drivers will enjoy the driving experience. New in-vehicle entertainment services will likely require new human-machine interfaces (HMIs) to be designed, which is no easy task when new concepts such as the Metaverse are taken into account. How, for instance, would VR headsets work in a car? Would the whole of the car’s interior be a screen?

    For now, though, there’s enough demand for creativity and technical expertise surrounding digital screens and HUD units. Our digital cockpit experience ranges from HMIs for head units, heads-up displays and rear seat entertainment, which extends to the UI and UX design. We’ve supported the development of IVI applications, right through to integration and middleware development for third-party applications and services, plus development and porting for media ECU board support packages and hypervisor integration. Whether it’s 3D user experience design, customising IVI design, speech-based UI navigation, or performance optimisation, we can support.

  5. Advancing autonomy
  6. ADAS and the move towards autonomous vehicles has dramatically increased data and processing requirements for connected cars. This has had a big impact on computational demands and sensor connectivity, with new vehicle software architectures moving towards service-oriented designs, which deliver more flexibility and greater levels of performance than traditional E/E engineering systems.

    Advance your autonomous ambitions with technology that ensures your meeting future demands. This includes vehicle centralised E/E architecture, computer and zone ECUs, cloud computing, smart camera solutions, V2X communication, and LiDAR and RADAR technology. These also open up opportunities for new, software-driven in-vehicle features, which you can provide to customers as a paid service.

  7. Satisfying connectivity and security needs
  8. With connected cars, security by design is absolutely critical. The automotive industry’s digital transformation has exposed new car cybersecurity threats, given today’s connectivity of car systems, the propagation of software, and the launch of new, fully-digital mobility services. From the takeover of safety-critical control units, to sensor spoofing, accessing infotainment systems via Bluetooth, USB or Wi-Fi, or data theft via unsecure third party software, the potential attack surface of cars has grown significantly.

    We can support your connectivity and security goals by helping you evaluate your existing practices, building new security policies in a well-defined way, and testing for vulnerabilities. From on-board to cloud, you can rely on us throughout your project’s lifecycle - from planning and design, right through to implementation - so you can have total confidence in the security of your connected vehicles.

  9. Bringing in-vehicle infotainment systems to life
  10. Consumer electronics are shaping what users expect from in-vehicle infotainment systems in a big way. Drivers and passengers want to be entertained, connected and simultaneously be able to access content instantly from a wide range of sources. As infotainment systems look to include more connectivity, 5G, over-the-air updates, and gaming capability as standard, you need a trusted partner that can help bring your vehicle’s system to life, and not only meet but exceed user expectations.

    We can help design, develop, validate, and verify your next-gen infotainment system. With extensive experience in power management, Fastboot, connectivity, audio, video, streaming and graphics optimisation, we’re ideally suited to help make your in-vehicle infotainment system project a success.

  11. Mapping the future of in-car navigation
  12. Embedded navigation makes for a more pleasant, seamless driving experience. Increasingly, there’s a move towards more personalised navigation experiences too. From understanding the user’s driving preferences, to anticipating requirements such as needing more fuel and directing a user accordingly, and even forecasting the driver experience, navigation is a key focal point for the entire in-car infotainment experience.

    Does your system comply with Navigation Data Standards? Do you know where this specification is heading in the future? Have you undertaken extensive field testing, test automation and security testing? With our assistance, you can map out the future needs and current demands for in-car navigation systems, ensuring these are considered and addressed. From in-vehicle head units to mobile applications and aftermarket portable navigation devices, we have extensive experience in developing core APIs, such as search, guidance, routing, rendering, places, and traffic, as well as end-user software development kits and bespoke experiences for OEMs just like yourself.

  13. Speeding up your vision system capabilities
  14. A key enabler of ADAS, a vehicle’s vision system is crucial for cars to perceive their surroundings and decide on the best course of action to protect all road users. Not only do vision systems in self-driving vehicles prevent accidents, by working in parallel with automated braking or collision avoidance technology, but the latest solutions also analyse and assess the driver’s behaviour too, detecting if the driver is distracted, using a mobile phone, or fatigued and tired, and taking action to keep everyone safe.

    As such, partnering with an organisation that understands image processing technology is essential. With a range of successful projects in this sphere, plus experience working with major software platforms on machine learning accelerator hardware, we can help speed up your vision system capabilities. With the GPU being a common choice for implementing image processing algorithms, we’ve worked with all world-renowned vendors - such as Arm and Imagination Technologies - backed by extensive experience across the GPU stack, including driver feature implementation, optimisation and applications.

To find out more about Mobica’s experience and expertise in the automotive industry, please visit www.mobica.com/automotive-services

Mobica Direct Contact:

Deepika Patel

Head of Marketing

deepika.patel@mobica.com

About 3rd Digital Revolution In Connected Cars 2024

The 3rd Digital Revolution in Connected Cars in Munich Marriott Hotel City West, Germany on 13-14 March 2024 is dedicated to the entire Connected Car community including policymakers, business leaders, leading OEMs, Car Manufacturing companies, investors and all Connected Cars enthusiasts to gain invaluable industry insights, exchange critical business knowledge and engage in constructive discussions across 2 days of the event.

The conference will provide a perfect platform for both businesses & governments to unveil their sustainability initiatives & schemes, exchange hands-on knowledge about the latest plans and answer all the intricate questions from the most-relevant audience in a highly collaborative business setting.

We look forward to meeting you in Munich Marriott Hotel City West, Germany!

Register with us to learn more!