CounterCheck is a logistics software company that blocks brands’ counterfeit products before they reach the consumer.
By implementing the latest machine learning technologies and image recognition techniques, we bring together brands and renowned logistics firms to identify and intercept small parcels in the supply chain containing counterfeit goods of world-leading brands.
About our offer - small parcels - engagement with local authorities (customs and police) - associations to build a network - technology (machine learning, image processing, ocr) - creating new tools for brand owners to protect their brands - work on the field - give brandowners a feedback on their other brand protection efforts - we provide new intelligence for an effective law enforcement activities.
We block thousands of small parcels containing counterfeits every month.
New Intelligence for effective Law Enforcement Activities
Brands and Law Enforcement bodies need accurate and relevant information on counterfeit interceptions. Countercheck records every small piece of information mentioned on the suspicious small parcels and will help Law Enforcement Agencies decode the whereabouts of fraudsters by processing the data, speculating the information, and conducting effective law enforcement activities.
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We are a growing team of logistics experts aiming to stop the spread of counterfeits in and through international markets that harms brands’ reputations. Acting as a shield in the offline interception space for counterfeit products, we are the world’s first Anti-counterfeiting solution that will help brands and logistics companies catch counterfeit parcels before they cause harm to any stakeholders.
Challenge with Small Parcels
Modern conduct of shopping through online commerce and social media marketplaces has spiked the flow of small parcels across the globe. The problem with identifying small parcels containing counterfeit items is that it is nearly impossible for customs or even logistics companies to verify the authenticity manually.
Countercheck stands at the right spot for identifying and verifying the authenticity of small parcels that can contain IP-infringed counterfeits. Since our installation, in some of the leading logistics partners like DPD, we have been capable of intercepting thousands of parcels every month containing thousands of counterfeits before they reach the end customer.
Engagement with Authorities and Organisations
Authorities like Customs & Police and Worldwide Organisations working toward ending counterfeiting were looking for an effective way not merely to stop the sales with online brand protection but that can also provide tangible results on the ground level.
Joining hands with legal authorities and organisations will help them provide the field officers with the right information and data to help put forward practical risk analysis and IP-protection mechanisms.
Countercheck is able to deliver relevant, accurate information and data on the interceptions to extract necessary insights on the subject that will help both Authorities and Organisations work in tandem.
Feedback on Brand Protection Efforts
Protecting your brand and IP rights should be the top priority for a brand to become a sought-after brand. Unfortunately, IP infringement can bring down the reputational valueand sales of brands. Installing Countercheck’s Anti-counterfeiting solution will provide brands with reliable and accurate feedback on Offline Brand Protection. Using information and data received from interceptions, brands will be able to take necessary actions in locating and shutting down the provenance of counterfeiters.
Brands associated with us are now able to extract valuable insights from the information extracted and are executing necessary brand protection strategies in the right direction.
Sharing Knowledge will bring Right Changes
It is vital for brands, logistics companies and authorities to gain and share the right knowledge with each other on the latest practices of counterfeiting. With the same motive, Countercheck is active in publishing factual, relevant, and engaging content on blog.countercheck.com, where you can read about the latest, emerging practices of counterfeiting and the corresponding developments in Anti-counterfeiting.
Brand Protection Congress 2022
With the global outbreak of COVID-19, high demand for personal protection and hygiene products gave the opportunity to the criminals to take advantage of situation to sell fake products. So, protecting the organization’s intellectual property and consumer trust is now more important than ever. World BI is organizing a high-class Brand Protection Conferences which aims to discuss the industry challenges the brand owners are facing and their potential solutions. The topics range from the various online anti-counterfeiting tools and latest technological developments and intermediary liability through to the various methods that brands have adopted to protect their rights.
Speakers from notable companies like Organon, International Policy Executives Symposium/ SGA, Sky Italia, thyssenkrupp Intellectual Property GmbH, Interpol, Danfoss FZCO, Amazon and many more will be joining and sharing their valuable insights.
Meet Pietro Gagliano to know more about Countercheck