Jocelyn M. Ashford is the Founder of Rare Advocate LLC, a boutique patient advocacy and engagement consulting firm. She is a biotech professional with more than 20 years of success in patient advocacy, policy, communications, marketing, sales, relationship management, and analytics. Jocelyn is a respected, enthusiastic, and savvy leader with proven abilities to hear and tell the stories of those with both rare and recognized conditions in a manner that inspires action. She is a sought-after DE&I thought leader focused on strategies and practical solutions that build and improve equitable healthcare systems. Jocelyn holds a bachelor’s in industrial engineering & economics. She completed her master’s work in engineering management and social & organizational change at Northwestern University.