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World BI 2025

Supporting
Partners

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Connections Made Just for You (1:1 Meetings)

We create private, focused meetings with brand protection & IP decision-makers, offering a relaxed space for impactful connections. Engage in meaningful discussions that build lasting business relationships.

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Public-Private Partnerships

There is a growing recognition in Asia of the need for collaboration between the public and private sectors to combat brand infringement. Governments, industry associations, and companies are working together to develop and implement strategies for IP protection.

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Setting the Standard

An array of KEY PLAYERS, hailing their experiences and plating the Progressive Solutions, Discussions covering the full spectrum of brand protection and IP enforcement.

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Splendid Singapore

Singapore has robust intellectual property (IP) enforcement mechanisms, others are still developing their legal frameworks. Learn from experts in Singapore and ASEAN about their transformative IP journeys.

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Fun Stuff

Enjoy a blend of knowledge, insights, and fun at our Networking Drinks Reception! Build meaningful relationships with Brand Protection & IP Experts.

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Environmental, Social, and Governance (ESG) Goals!!

We prioritize sustainability by maximizing digital products and minimizing waste at our events. For every delegate, we pledge to plant a tree in an underdeveloped country, supporting a healthier environment.

Conference Chairperson

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Brett Marshall

Former VP - Quality and HSSE

Strategic Advisors

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Seth Hays

Managing Director

APAC Gates
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Johnson Kong

Board Member

International Intellectual Property Commercialization Council (a WIPO (UN) Observer, Partner & Advisor)
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Audrey YAP

Managing Director

Yusarn Audrey LLC
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Tarun Samtani

IAPP Advisory Board Member

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Seth Hays

Managing Director

APAC Gates
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Johnson Kong

Board Member

International Intellectual Property Commercialization Council (a WIPO (UN) Observer, Partner & Advisor)
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Audrey YAP

Managing Director

Yusarn Audrey LLC
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Tarun Samtani

IAPP Advisory Board Member

Eminent Speakers

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Walter Chia

Chief Representative Officer (Asia Pacific)

International Trademark Association (INTA)
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Dawn Barriteau

Regional Attaché, DHS/Homeland Security Investigations

United States Embassy ‐ Singapore
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Anuj Bedi

Senior Counsel Brand Protection

PUMA Group
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Jai Tamayo

Chief Governance and People Officer

Terrarosa Cosmetics Corporation
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Commissioner Dr. Ilin Savov, LLM, PhD, DSc

Vice Rector

Ministry of Interior, Bulgaria
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Louisa Xu

Senior IP Counsel

Treasure Wine Estates
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Rhys Alexei (Yasay) Murillo

General Manager - Compliance, Legal, External and Government Affairs

Nissan Philippines, Inc.
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Samir Dixit

Global Head

ACORN Management Consulting
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Lawrence Wong

Director, International IP Enforcement

Eastman
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Tony Lugg

Chairperson

Transported Asset Protection Association Asia Pacific (TAPA APAC)
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Andika Firnanda

Head of Legal & Compliance

Eratani
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Saen Witthayaphatthanaphorn

Public-Private Partnership Consultant

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Mark Nuttall

Executive Advisor - Strategy, Coaching, Leadership, Networking, and Business Development

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Matthew Cheetham

General Manager, Coalition Against Piracy

Asia Video Industry Association
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Jane Catherine Rojo Tiu

Chief Legal, Compliance, and Risk Officer; Data Protection Officer; Deputy ESG Lead

Metro Pacific Health
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Chris Humphrey

Executive Director

EU-ASEAN Business Council
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Niharika Manchanda

Head of GRC & Business Resilience

Agoda
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James Collison

Senior Counsel, Intellectual Property

Mastercard
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Murthy (Muzhi) Xu

Legal Counsel

Secretlab
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Kulsharest Jain

Manager / Senior Solution Architect

Mercedes-Benz Singapore
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Rishi Ganiswaran

Head of Legal (Technology) and Chief Privacy Officer

Yinson
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Kashifa Hasan

Joint Director

FICCI (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) CASCADE
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Hannah Yee-Fen LIM

Associate Professor in Business Law

Nanyang Technological University
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Suriya Padmanaabhan

Director of Programs

Transnational Alliance to Combat Illicit Trade (TRACIT)
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Kay Siong Ng

Intellectual Property Analyst

Applied Materials
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Eugene Liang

Product Lead

Standard Chartered Bank
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Khristian Alvaera

Chief Legal Counsel

Royal Pineda+
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Walter Chia

Chief Representative Officer (Asia Pacific)

International Trademark Association (INTA)
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Dawn Barriteau

Regional Attaché, DHS/Homeland Security Investigations

United States Embassy ‐ Singapore
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Anuj Bedi

Senior Counsel Brand Protection

PUMA Group
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Jai Tamayo

Chief Governance and People Officer

Terrarosa Cosmetics Corporation
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Commissioner Dr. Ilin Savov, LLM, PhD, DSc

Vice Rector

Ministry of Interior, Bulgaria
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Louisa Xu

Senior IP Counsel

Treasure Wine Estates
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Rhys Alexei (Yasay) Murillo

General Manager - Compliance, Legal, External and Government Affairs

Nissan Philippines, Inc.
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Samir Dixit

Global Head

ACORN Management Consulting
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Lawrence Wong

Director, International IP Enforcement

Eastman
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Tony Lugg

Chairperson, Transported Asset Protection Association Asia Pacific (TAPA APAC)

TAPA APAC
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Andika Firnanda

Head of Legal & Compliance

Eratani
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Saen Witthayaphatthanaphorn

Public-Private Partnership Consultant

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Mark Nuttall

Executive Advisor - Strategy, Coaching, Leadership, Networking, and Business Development

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Matthew Cheetham

General Manager, Coalition Against Piracy

Asia Video Industry Association
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Jane Catherine Rojo Tiu

Chief Legal, Compliance, and Risk Officer; Data Protection Officer; Deputy ESG Lead

Metro Pacific Health
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Chris Humphrey

Executive Director

EU-ASEAN Business Council
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Niharika Manchanda

Head of GRC & Business Resilience

Agoda
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James Collison

Senior Counsel, Intellectual Property

Mastercard
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Murthy (Muzhi) Xu

Legal Counsel

Secretlab
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Kulsharest Jain

Manager / Senior Solution Architect

Mercedes-Benz Singapore
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Rishi Ganiswaran

Head of Legal (Technology) and Chief Privacy Officer

Yinson
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Kashifa Hasan

Joint Director

FICCI (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) CASCADE
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Hannah Yee-Fen LIM

Associate Professor in Business Law

Nanyang Technological University
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Suriya Padmanaabhan

Director of Programs

Transnational Alliance to Combat Illicit Trade (TRACIT)
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Kay Siong Ng

Intellectual Property Analyst

Applied Materials
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Eugene Liang

Product Lead

Standard Chartered Bank
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Khristian Alvaera

Chief Legal Counsel

Royal Pineda+

What Does BPC Attendee’s Profile Look Like?

Brand Protection & IP Experts representing Brands, Institutes, Government Bodies, Agencies and Academia

Leading the way in Brand Protection Conferences, we bring you the latest innovations to enhance Brand Protection strategies and approaches. Join us to explore the methods that will keep you competitive and future ready.

Law Firms / Vendors / Service Providers / Consultants

Serve as trusted partners, delivering innovative solutions to support Brands in advancing Brand Protection & IP Strategies. Our goal is to strengthen connections that streamline vendor selection and inspire impactful solutions for the in mitigating the counterfeit and brand abuse.

Triumph Tales

Hear It from Our Satisfied Clients

Bringing together diverse stakeholders—from lawyers to brands and solution providers—this event focuses on a shared goal, tackling the issue of counterfeiting.

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SICPA SA

This event is the perfect place to connect with industry experts, gain insights and explore new ideas for success.

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Spectral Engines

This event offers a valuable platform to connect with industry peers, authorities, and solution providers. Staying informed and proactive is essential, especially as challenges in the industry continue to evolve rapidly.

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SCRIBOS

The program is excellently organized, with topics that are highly relevant and timely.

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Dennemeyer Group Asia Pacific Pte. Ltd.

Right owners and of course, and agents who attend this event. So I think this really makes the event stand out.

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Treasury Wine Estates

The venue, the speakers, the types of companies that joined - everything is very pro! Already feel like joining your next event!

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ApiraSol GmbH

Apply Now for Your Exclusive Access

Get Your Attendee Pass

  • Full Two-Days Conference and Exhibit Hall Ticket
  • Access to In-Person Presentations and Panels
  • All Inclusive Lunches and Refreshments
  • Free Access to the Drinks Reception
  • Access to Event Networking App

Apply for Exclusive Sponsorship Opportunities


WorldBI Tree

Register and Make an Impact!

Book now, and we’ll plant a tree in an underdeveloped country on
your behalf — make a difference that matters.

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Download the Mobile Meetup-App!

Enhance your event experience with the official World BI Mobile App. Access the full agenda, explore exclusive sessions, and stay up-to-date with real-time notifications—right from your mobile device.
Stay ahead of the curve, connect with industry peers, and maximize every moment of your journey—all at your fingertips. Download now and unlock the full World BI experience!

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Event Location

Voco Orchard Singapore, an IHG Hotel

Street Address: 581 Orchard Rd, Singapore 238883
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