Our Approach
Our in-depth local knowledge combined with constant innovation has made us a leading force in protecting trade mark, trade name, copyright, patent, and design rights. We protect some of the world’s most valuable brands against false associations, copycats, misleading advertisements, and other brand damage.
By working directly with the relevant authorities who enforce IP law at a local level, our team ensures all the available IP protection tools are utilised. Rouse’s team consists of experienced IP enforcement and brand protection specialists bridging the different IP professions, including intelligence and evidence specialists, trademark and patent agents, IP lawyers and litigators, brand protection and anti-piracy professionals, and IP consultants. Our work spans the intelligence side, evidence gathering, conventional enforcement (e.g. Customs, raids), and online enforcement (e.g. internet, social media, and e-commerce marketplaces).
Services & Solutions
Our Enforcement team supports many of the world’s leading rights holders dealing with online and offline threats. We provide strategic oversight, innovative thinking, and local insight in devising and implementing strategies on a country, regional, and global basis.
Brand Protection and Anti-Counterfeiting
We have specialist teams focused on anti-counterfeiting work, especially in Asia where we have a very large practice. We have strong experience working with administrative and criminal authorities worldwide, conducting dozens of raids annually, and following up with civil or criminal action. We handle trade fair work, customs recordals, and detentions as well as a range of other deterrent programs.
Timely and reliable information is critical to help you target your resources. We set up processes to make sure that information flows efficiently from your business, commercial partners, customers, law enforcement authorities, and third-party service providers. Where information is incomplete, our in-house evidence specialists will step in, working with the best third-party firms as needed.
Managing Enforcement Programmes
Drawing on decades of experience, innovative tools for managing programmes, and results tracking, Rouse manages brand and technology protection programmes with a strong focus on multinationals. We do this at the country and regional levels across Asia and EMEA.
Anti-Piracy
Copyright enforcement for the world’s content industries has increasingly become a digital service. Our experience spans movies, TV, Sports, publishing, gaming, and software work. Rouse has multidisciplinary teams of copyright experts to obtain the evidence for enforcement and civil litigation where needed. For the software industry, we have licensed compliance specialists. Click here to read copyright piracy news and stories from around Asia on our Ching Shih: Asia Anti-Piracy Blog.
Complex IP Enforcement
As a full-service specialist IP services firm with depth and breadth in IP enforcement across decades, Rouse can deftly handle multi-disciplinary international cases, crossing from brand protection into legal work. These are usually matters that involve technology, TPMs, trade secrets, designs, copycat/lookalikes, services infringement/brand interference, grey goods, and regulatory cases.
Evidence Gathering and IP Investigations
Our IP evidence-gathering experts have been a cornerstone of our business from the outset. We have a global network of multilingual investigative, intelligence, and evidence-gathering specialists who can quickly and effectively track infringing and counterfeit products from a manufacturing source in one country to a point of sale in another.
Brand Protection Congress 2024
With the global outbreak of COVID-19, high demand for personal protection and hygiene products gave the opportunity to the criminals to take advantage of the situation to sell fake products. So, protecting the organization’s intellectual property and consumer trust is now more important than ever. World BI is organizing a high-class Brand Protection Conference which aims to discuss the industry challenges the brand owners are facing and their potential solutions. The topics range from the various online anti-counterfeiting tools and latest technological developments and intermediary liability through to the various methods that brands have adopted to protect their rights.
Speakers from notable companies like Prime Video & Amazon Studios, Transnational Alliance to Combat Illicit Trade, University of South Carolina, College of HRSM, ABRO Industries, Inc., Wish, Moderna, Philip Morris International and many more will be joining and sharing their valuable insights.