About HiJiffy
Founded in 2016, HiJiffy aims to improve guest communications in the hospitality industry through conversational AI. With its innovative Guest Communications Hub, HiJiffy bridges the gap between hotels and their guests, automating interactions and increasing revenue from direct bookings and upselling.
The UNWTO named HiJiffy one of the most innovative companies in global tourism. Hotel Tech Report also named HiJiffy a top choice in the chatbot category and awarded its global customer support a prestigious level III certification.
Our Product
HiJiffy’s Guest Communications Hub is an intuitive platform designed to simplify and streamline guest interactions at every stage of their stay.
Through tools like AI-powered multilingual chat support, automation of FAQ responses, digital check-ins, and personalised upselling, HiJiffy helps hotels improve operational efficiency, boost direct bookings, and ensure guests feel supported from pre-arrival to departure and beyond.
HiJiffy’s Console is a user-friendly platform with an omnichannel inbox, making it easier for teams to stay on top of conversations, handle tickets, and work together. Hotels also get real-time data and insights to track inquiries, measure team performance, and improve guest service.
With integrations across over 100 hotel management systems, including booking engines and PMSs, plus popular channels like social media (Facebook Messenger, Instagram), messaging apps (WhatsApp), and OTAs (Booking.com, Expedia Group), HiJiffy’s platform keeps expanding to meet the needs of hotels and their guests.
By reducing repetitive tasks and ensuring 24/7 availability, HiJiffy enables hotel staff to focus on delivering memorable service.
Our Technology
HiJiffy is powered by its own AI, Aplysia, developed in-house by a dedicated expert team. Combining advanced natural language processing, sentiment analysis, large language models (LLMs) and generative AI technologies, Aplysia provides accurate, human-like responses across over 130 languages. Continually learning from every interaction, Aplysia ensures hotels stay ahead in a competitive market while meeting the needs of their customer base.
Understanding hotels' unique challenges, HiJiffy develops solutions tailored to meet those needs. Features like multi-property management, the smart property identification system, the AI knowledge scanner, and the Campaigns Manager set HiJiffy apart in the hotel tech market, offering practical, expert-driven support for the hospitality industry.
HiJiffy’s Impact
In 2025, over 2,300 hotels in more than 60 countries use HiJiffy to optimise operations and improve communication across the entire guest journey.
Real-world results back the solution’s impact:
- Over 87% automation rate on answering guest queries
- 92% guest satisfaction score
- 5% direct booking conversion through chat
- 70% reduction in incoming calls
- 60% online check-in completion rate
In-depth success stories from hospitality brands, including Macdonald Hotels & Resorts, Leonardo Hotels, PortoBay Hotels & Resorts, Kabannas, AutoCamp and more, illustrate the positive impact of conversational AI on business performance, operational efficiency, and guest satisfaction.
About Digital Transformation in Hotel Technology 2026
The Digital Transformation in Hotel Technology conference, organized by World BI, is a premium, invitation-only event that brings together industry leaders and innovators in the hospitality technology space.
This event focuses on how cutting-edge technologies revolutionize hotel management, enhance guest experiences, and drive operational efficiency. The agenda covers AI, smart hospitality, cybersecurity, revenue management, and more, with insights from experts at top global organizations.
We bring together the best in the hospitality and technology sectors to help you learn, grow, and advance your hotel’s digital journey. The experts will include thought leaders and innovators from Radisson Hotel Group, Accor, ZO The Med Resorts, OREA Hotels & Resorts, Danubius & Ensana Hotels, Barceló Hotel Group, American Hotel & Lodging Educational Institute, The Ritz-Carlton Yacht Collection, BWH Hotels, Pestana Hotel Group, UN Tourism and much more.