Endstate: Redefining Brand Protection and Authentication in the Luxury Market
Endstate is revolutionizing brand protection and consumer engagement by embedding NFC chips directly into your products. This proprietary solution not only safeguards brand authenticity but also provides a seamless and engaging post-purchase experience for consumers. As more consumers first enter the luxury market through the $50 billion resale market, the industry is plagued by counterfeit goods and user experiences that don’t live up to brand expectations. Endstate’s 3chips provide brands the tools to ensure the integrity of their products through resale, and establish relationships with resale buyers, building lasting consumer trust. For brands already utilizing their own NFC chip solutions, Endstate’s technology offers seamless integration, enabling the capture of secondary sales royalties while preserving the integrity of brand-consumer relationships.
Addressing Industry Challenges
Counterfeiting is a $2 trillion problem that significantly impacts brands by eroding consumer trust and revenue. Endstate’s proprietary 3chip technology offers a robust solution, embedding NFC chips directly into products to create a secure, tamper-proof digital certificate of authenticity. This chip not only verifies the product’s origin but also provides a transparent view of its journey, ensuring complete traceability from production to resale.
Our Solution: The 3chip Technology
Endstate’s 3chip technology is engineered to protect brands and consumers alike. By embedding these NFC chips into products, brands can guarantee authenticity at every point of the supply chain. Each 3chip links to a unique digital profile that includes product history, provenance, and sustainability information, making it virtually impossible for counterfeit items to enter the market. Customers can scan the 3chip using their smartphone to easily see a transparent view of product provenance and authenticity - no app download or login required. Endstate also ensures compliance with upcoming regulations such as the EU’s Digital Product Passports.
Why Endstate Stands Out in Brand Protection
- Unmatched Security: Endstate’s proprietary technology uses encryption to offer virtually zero possibility for counterfeits, providing a level of security that traditional methods cannot match.
- Comprehensive Traceability: Our 3chips link every product to its digital history, allowing brands and consumers to verify authenticity instantly and confidently.
- Enhanced Consumer Engagement: Endstate’s technology transforms authentication into an engaging brand experience, connecting consumers with exclusive content and deepening their connection to the brand.
Why the World’s Leading Brands Trust Endstate
- Enhanced Brand Loyalty: By linking physical products with digital experiences, Endstate turns one-time buyers into ongoing brand advocates.
- Secure Resale Market: Endstate’s marketplace is designed to capture secondary sales royalties while maintaining the integrity of brand-customer relationships - even if you’re using your own NFC chip solution.
- Consumer Insights: Brands gain valuable insights into customer behavior, bridging the gap between online and offline interactions.
Endstate is more than just an authentication tool—it’s a comprehensive brand protection strategy that empowers luxury brands to fight back against counterfeits. By integrating NFC chips into their products, brands can protect their reputation, engage consumers, and capture new revenue streams from the booming resale market. Partner with Endstate to protect your brand, engage your audience, and redefine the standards of authenticity in the luxury market.
Brand Protection Congress 2024
With the global outbreak of COVID-19, high demand for personal protection and hygiene products gave the opportunity to the criminals to take advantage of the situation to sell fake products. So, protecting the organization’s intellectual property and consumer trust is now more important than ever. World BI is organizing a high-class Brand Protection Conference which aims to discuss the industry challenges the brand owners are facing and their potential solutions. The topics range from the various online anti-counterfeiting tools and latest technological developments and intermediary liability through to the various methods that brands have adopted to protect their rights.
Speakers from notable companies like Prime Video & Amazon Studios, Transnational Alliance to Combat Illicit Trade, University of South Carolina, College of HRSM, ABRO Industries, Inc., Wish, Moderna, Philip Morris International and many more will be joining and sharing their valuable insights.