Ritesh joined FINN Partners in July 2021 as a Senior Partner to continue his digital evangelism in healthcare. He is an outspoken digital evangelist who has lent his expert point of view in a vast array of forums over his 19+-year career. He is passionate about educating his peers and his clients about what the future of digital looks like for healthcare and, in addition to all the innovations he's been responsible for bringing forward. Early in his career, he joined Agency.com and quickly began to consult with major fortune 500 companies to evangelize the merits of the World Wide Web.
Along the way, he worked for the likes of Havas, Cushman & Wakefield and began a deep dive into the healthcare arena in 2009 when he joined Inventiv Health as Head of Digital & Innovation. There, he was a pioneer in the use of the emerging social media platforms, winning a CLIO award in 2010 for the Novartis Tobi Facebook page under the category of “Best Use of Social Media in 2010” for that work. Then in 2011 came the digital and social ecosystem for DRIVE4COPD, a highly successful campaign for Boeringher Ingelheim to raise awareness of COPD using Facebook, Twitter, YouTube, Twibbon and a custom Windows-based mobile app to screen potential patients at NASCAR events. He joined Ogilvy in 2014 as the Chief Digital Officer for Ogilvy CommonHealth (OCHWW), the specialist healthcare agency within the Ogilvy Group. There, he worked with the digital team at OCHWW to create the industry’s first marketing cloud, enabling clients to truly have a 360 degree view of their HCP customer. Ritesh also led the team there to successfully create an EHR practice enabling clients to directly message HCPs on an EHR platform. The majority of OCHWW (since rebranded as Ogilvy Health) client brands now use this innovative solution.
Additionally, Ritesh supported and led the creation of the Ogilvy Health Innovation Lab. The Lab at Ogilvy Health has been responsible for showcasing “the art of the possible.” Voice-activated systems like Alexa and Google Home, connected homes, wearables, chatbots, and AI are the subjects the Lab is focused on. In 2017, he moved to Ogilvy Consulting, where he provided strategic guidance for major clients on digital transformation and innovation.