2nd March 2023 (11:00 CET)
Marriott Hotel Palacio Del Retiro, Autograph Collection Madrid, Spain

Brand Protection Innovation Day

About The Event

It is a unique opportunity to connect with thought leaders from top brands, while learning about the newest trends in brand protection, anti-counterfeiting, grey market, illicit and fraud prevention. This meeting provides you with industry recommendations, case studies, and the actionable insights you need to transform your own strategies and fight against counterfeiting.

Come learn from the best in the brand protection industry, including top brands, govt experts and top technology provider across the globe. And if that’s not enough, on top of that, you’ll get to spend a day to explore the historic building located in the center of the art triangle, built in the beginning of the 20th century converted into a discreet 50 room luxury hotel which is located in front of the famous Retiro Park and close to the Paseo de Recoletos. It occupies the center of the magical Art Triangle, Prado Museum, the Thyssen-Bornemisza Collection and Reina Sofía National Art Museum.

Conference Chair

Axel Hein

Brand Protection - Managing Director

Experts Panel

Arkadiusz Kostrzewski

Senior Consultant | Supply Chain Brand Protection Intelligence

Belen Gonzalez Amoros

Global Director Product Integrity, Security & Resilience

Antonio Moreno González

Brand Protection Manager

Marko Mihalic

Brand Protection Consultant

Gerard Guiu Ribé

Chief Executive Officer


what people say

Who Will Attend

Delegates Will Include VPs, Global Heads, Directors and Managers

Brand Protection
Brand Security
Senior Legal
Intellectual Property
Corporate Security
Trade Mark Attorney
Global Brand Security
Track & Trace
Legal Brand Analyst
General Counsel
Supply Chain
Trademark Counsel

Sponsored By

Media Partners

Event Schedule


Brenden Legros

Welcome & Opening Remarks

Axel Hein, Brand Protection - Managing Director, ApiraSol GmbH

Brenden Legros

Presentation-1 Gerard Guiu Ribé, Chief Executive Officer, Andema

Introduction to ANDEMA, Spain's main voice protecting the rights of brand owners and fighting IP infringements through collaboration and training

Brenden Legros

Presentation-2 Belen Gonzalez Amoros, Global Director Product Integrity, Security & Resilience, Organon

Protecting Patients’ Safety in the Fight Against Counterfeit Medicines

Brenden Legros

Presentation-3 Arkadiusz Kostrzewski, Senior Consultant, ApiraSol GmbH

Supply Chain Intelligence for Brand Protection How open source data can uncover counterfeit supply chains

Hubert Hirthe

Presentation-4 Marko Mihalic, Brand Protection Consultant

Illicit Trade in the Tobacco Industry: Managing international investigations


Cole Emmerich

Presentation-5 Antonio Moreno González, Brand Protection Manager, HP

Brand Protection challenges for Brand owners in a Distribution chain that includes Online Marketplaces

Way Forward: Countering Threats & Identifying the New Opportunities

Closing Remarks

End of the day with Lunch

Event Venue

Explore Spain and its rich Culture, Architecture, and Cuisine!

Marriott Hotel Palacio Del Retiro, Autograph Collection Madrid, Spain

Palatial home built in the beginning of the 20th century converted into a discreet 50 room luxury hotel. Unique building protected by National Heritage status where you can enjoy the pleasure of resting in one of the historic buildings of the centre of the city, located in front of the famous Retiro Park.

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