Asian Brand Protection Congress Agenda

Event Schedule

Have a look at Schedule

Day 1
Day 2

08:00

Registration & Itinerary Collection

08:50

Opening Remarks by World BI

Zain Jaffari

Group Sales Director

World BI

08:55

Chair Welcome Address

Muhammad Helmi Bin Jaafar

Risk & Intelligence Manager

Netflix (Former)

09:00

Presentation 1: Brand Protection: A Business Necessity

Samir Dixit

Global Head

ACORN Management Consulting

09:25

Tag Team Presentation: Domain Blocking: How it works and why you should be using it

Tony Kirsch

Commercial Director – GlobalBlock

Brand Safety Alliance

Ben Anderson

Product Director – GlobalBlock

Brand Safety Alliance

09:55

Presentation 2: Reactive Approach Or Proactive Approach: Which Will Conclude Your Effective Brand Protection Strategies?

Louisa Xu

Senior IP Counsel

Treasury Wine Estates

10:20

Coffee Break & Networking Session

11:00

Presentation 3: Combatting Illicit goods, IP Crime and Digital Piracy

Ferhat Cakmak

Criminal Intelligence Officer, Illicit markets, IP Crime and Digital Piracy

Interpol

11:25

Presentation 4: The most powerful way to protect your brand is to involve your customers

Christoph Stegemann

Vice President Global Sales

SCRIBOS

11:50

Presentation 5: Brand Protection Has Two Sides To The Equation: The Brand Owner And The Consumer

Lawrence Wong

Director, International IP Enforcement

Eastman

12:15

Networking Lunch

13:15

Presentation 6: Trade Secrets – To Patent Or Not Patent? How To Enhance Internal Protection

Doris Chen

Head of Legal Asia Pacific and India

dsm-firmenich

13:40

Presentation 7: Effective Solutions for Complex Brand Protection Challenges: A Strategic Approach

Xavier Urbaneja

Head of Brand Protection

SICPA SA

14:05

Deep Dive Session: Successfully Evaluating Modern Threats Targeting Your Assets and Brand

Muhammad Helmi Bin Jaafar

Risk & Intelligence Manager

Netflix (Former)

14:30

Coffee Break & Networking Session

15:10

Presentation 8: The NIRONE Scanner Platform of Spectral Engines: The Pharma Security Solution

Lukas Schiffer

Managing Director

Spectral Engines GmbH

15:35

Presentation 9: Trademark protection is brand protection?

James Collison

Senior Counsel, Intellectual Property

Mastercard

16:00

Chair Closing Remarks

Muhammad Helmi Bin Jaafar

Risk & Intelligence Manager

Netflix (Former)

16:05

Happy Hour Session

08:00

Registration & Itinerary Collection

08:50

Opening Remarks by World BI

Zain Jaffari

Group Sales Director

World BI

08:55

Chair Welcome Address

Muhammad Helmi Bin Jaafar

Risk & Intelligence Manager

Netflix (Former)

09:00

Presentation 10: Brand Protection: Leveraging Advance AI Technologies for Brand Integrity

Stanley Park

Founder/Director

Stanley Park & Associates Pte. Ltd

09:25

Presentation 11: Harnessing the power of Visual AI in the search for Counterfeit Products and Trademark/Copyright Infringements

Declan McGonigle

VP Sales & Marketing

Visua

09:50

Presentation 12: Harvesting Justice: AI-Driven Strategies for Uprooting Illicit Trade in Agriculture

Sanjoli Bhat

Head of Corporate Security Asia Middle East Africa

Syngenta

10:15

Coffee & Networking Session

10:55

Presentation 13: Brand Protection and AI: Legal Strategies and Pitfalls

Hannah Yee-Fen LIM

Associate Professor in Business Law

Nanyang Technological University

11:20

Presentation 14: Intellectual Property in the AI & Digital Age

Rishi Ganiswaran

Head of Legal (Technology) and Chief Privacy Officer

Yinson

11:45

Presentation 15: Brand Protection: Color in Pharmaceutical Branding

Purab Jajoo

Head - Intellectual Property Rights

Amneal Pharmaceuticals

12:10

Fire Side Chat: Information Sharing Vs. Data Privacy: Importance of Information Sharing with the limitations of data privacy rules

Moderator:-

Rishi Ganiswaran

Head of Legal (Technology) and Chief Privacy Officer

Yinson

Panelist:-

Tarun Samtani

DPO & Privacy Director

Adrian Ooi

Director Of Legal, SEA

Millennium Hotels & Resorts

12:40

Networking Lunch

13:40

Presentation 16: Rise of Counterfeits, Cross-Border Trafficking and its Impact on Brand Protection & Organized Crime Networks

Reza ul Karim

Brand Protection & Security

Ericsson

14:10

Interactive Panel: Brand Monitoring- A Continued Mission?
Monitor for threats across the internet and can alert businesses
Businesses to take corrective measures and protect their reputation

Moderator:-

Samir Dixit

Global Head

ACORN Management Consulting

Panelist:-

Purab Jajoo

Head - Intellectual Property Rights

Amneal Pharmaceuticals

14:40

Interactive Panel: Public-Private Partnership: External & Internal Stakeholders: All Need To Work As A “TEAM"

Moderator:-

Samir Dixit

Global Head

ACORN Management Consulting

Panelists:-

Ferhat Cakmak

Criminal Intelligence Officer, Illicit markets, IP Crime and Digital Piracy

Interpol

Reza ul Karim

Brand Protection & Security

Ericsson

Laure Catoire

Regional Brand Protection Director

Procter & Gamble

15:20