WorldBI Interviews

Q1. Tell us something about yourself?

I'm a British Presenter, who loves travelling and anything cars, I even have a secret racing driver within myself.

Q2. Having worked with both Automobili Lamborghini S.p.A. and the SRO Motorsport Group, how do you navigate the unique challenges and opportunities presented by the automotive and motorsport sectors in your presenting career?

RESEARCH is key! As a male dominated field you earn your respect purely by knowing what you are talking about. I research the drivers(previous career highlights and current situations), the teams history and current set up as well as the series rules and regulations.

Q3. As a journalist and reporter, how do you balance the demands of presenting news and stories related to cars and sports? What are the key skills you believe are essential for someone working in this niche field?

Passion or an interest in the field as endurance racing requires a lot of dedication, long hours and perseverance.

Q4. Can you share with us your journey as a Television Presenter and your experience in the industry, especially your time at Automobili Lamborghini S.p.A.? How did your passion for cars and sports contribute to your role in presenting for such a prestigious brand?

My journey with Lamborghini started when I presented their one make series Lamborghini Super Trofeo as a support race of SRO Blancpain GT Series. I found to have a good rapport with the drivers and personalities involved. I have always had a passion for racing and cars ever since I was little because of where I grew up and my family interest in cars and racing.

Q5. Given your extensive experience as a Television Presenter, how have you seen the landscape of automotive journalism evolve over the years? What trends or changes do you anticipate in the future, especially considering the dynamic nature of the industry?

The Automotive industry trends have a high impact on racing departments as brands look towards creating a more sustainable future. The racing cars have evolved with that and we are seeing more cars targeting this goal. Lamborghini has developed a new hybrid racing car called the SC63 LMDH which focuses on using less fuel and showcases a high innovative level of computer based systems as opposed to manual mechanical machine as most racing cars are. Other brands such as Ferrari, Porsche, BMW, Cadillac, Alpine, Acura and Toyota are also developing cars to compete in this category.