Innovation and technology management in businesses are increasingly influenced by new digital technologies, like digital twins. In the rapidly changing world of hotel event management, technology is playing a key role in reshaping traditional practices. One of the most exciting innovations is digital twins. As hotels work to provide exceptional experiences and services, digital twins are becoming a game-changer, especially in showcasing venues and boosting sales.
How digital twins will revolutionize hotel event management, offering a look at a future where interactive and intelligent solutions lead to success. World BI is going to organize its 2026 Chapter of Digital Transformation in Hotel Technology in which industry experts discuss how digital technologies improves the hotel management.
A common question we hear from hospitality businesses and technology leaders is, “How can we leverage technology to enhance operational efficiency?”
Digital Twins:
Digital twins are digital versions of physical objects, such as products, processes, or systems. What sets them apart from similar concepts is the way they are connected to real-time data, allowing for a seamless exchange of information between the physical object and its digital counterpart.
- Digital twin technology is rapidly advancing, and from a technical standpoint, it’s becoming easier and more affordable to use.
- Most of the research on digital twins has focused on engineering fields, but to fully benefit from digital twins, we need to understand how they relate to innovation.
- Not much research has been done on how digital twins can help in product design, especially in terms of how the physical product and its digital twin (virtual version) can work together to improve communication, synergy, and evolution, leading to faster and more innovative design processes.
How Digital Twins Can Support Hotel Operations
A digital twin is a virtual model of a real-world system — such as a building, machine, or process — that is continuously updated with data. It mirrors what’s happening in the real world in real time, helping businesses better understand and manage their operations. Digital twins can represent physical spaces (like an airport, hotel, or cruise ship), individual assets, or even complex workflows.
- In the hotel industry, digital twins are especially useful.
- They can create a digital view of how a place or system is functioning — for example, how a hotel is managing guest services, or how a cruise ship is handling logistics.
- These virtual models allow operators to monitor real-time activity, track performance, and view key metrics all in one place.
What Makes Digital Twins Powerful?
Digital twins help teams observe what’s happening in their operations, send alerts when something goes wrong, and take action quickly. Their 3D visualizations make it easy for users to explore and interact with the environment virtually — whether it’s checking on how busy a check-in area is, or identifying exactly where a delay is occurring in a maintenance process.
- This intuitive, visual approach helps decision makers clearly see how different parts of their operations are connected.
- By combining current data, past trends, and AI-powered recommendations, they can make smarter decisions and take action faster.
Types of Data Digital Twins Can Bring Together
Digital twins can integrate many different types of information, including:
- 3D or Geo-Spatial Images: Virtual models of hotels, airports, or other facilities.
- Real-Time Operational Data: For example, information from check-in systems or guest service apps.
- Sensor and Camera Feeds: Data from Wi-Fi routers, people counters, and compatible video cameras that show live activity.
- Historical Data: Stored information from systems like data warehouses or data lakes to identify trends and patterns.
- Predictive Analytics: Insights and forecasts from AI/ML systems that help detect issues before they happen and suggest the best course of action.
Why It Matters
- By using digital twins, travel and hospitality companies can move from reacting to problems to proactively managing them.
- They can improve how they respond to disruptions, optimize daily operations, and deliver a better experience to guests and staff alike.
Digital Twins in the Hospitality Industry: Driving Innovation and Efficiency
Digital Twins for Hotel Design and Management
- Create virtual replicas of hotels to simulate design, layout, and guest flow before construction.
- Test different materials, space usage, and designs digitally—reducing the need for physical trials.
- Improve efficiency in new builds and renovations by visualizing changes ahead of time.
- Offer immersive virtual tours to guests, enhancing booking confidence and guest engagement.
- Enable interactive previews of rooms and services before arrival.
Immersive Guest Experience & Engagement via the Metaverse
- Allow guests to explore hotel rooms, services, and facilities through virtual reality.
- Enable personalized experiences with:
- Interactive concierge services.
- Customized room décor options.
- Host immersive events, virtual games, and interactive entertainment to enhance the stay.
- Generate new revenue streams through:
- Virtual tickets and sponsorships.
- Sales of branded items and merchandise.
- Online community activities (e.g., cooking classes, live demos).
Improved Operational Efficiency & Cost Reduction
- Monitor hotel systems (e.g., HVAC, lighting) in real-time using digital twins.
- Analyze energy consumption patterns and predict maintenance needs using live data.
- Enable proactive maintenance and system adjustments to prevent disruptions.
- Support advanced staff training using virtual hotel models—familiarizing employees with:
- New procedures
- Layouts
- Emergency responses
- Reduce operational costs—Deloitte reports up to 20% savings through:
- Better resource management
- Predictive maintenance strategies
Hotel Technology Conferences by World BI
World BI is hosting the Digital Transformation in Hotel Technology conference, spotlighting the role of Digital Twins in revolutionizing hospitality. Industry leaders will explore how Digital Twins enable smarter hotel design, real-time operational monitoring, predictive maintenance, and enhanced guest personalization. This conference offers actionable insights for creating more efficient, guest-centric, and future-ready hotel experiences through the power of virtual modeling and real-time data integration.