End-to-end anti-counterfeiting Tool

Working with the most prestigious luxury brands, Navee has created the first end-to-end anti-counterfeiting tool which uses a revolutionary image search technology that is ten times more effective than keyword search for identifying counterfeits across the internet. With Navee's unique technology, it’s possible to reveal all the places a product (or its replica) is being sold on the web, using its images. Following their clients' guidelines, they determine whether a certain post is counterfeit or not, using automated rules, AI models, and moderation experts. Their image search engine can also reveal trademark infringements, gray markets, and brand-impersonating websites; all over the web. Navee then provides its clients with the needed data and insights to take action and to shield themselves from online threats. Search by images is a game-changer in the brand protection market that’s transforming the way companies search, analyze, and act on online content.

Traditional brand protection solutions mostly use text search to find counterfeits. The issue with this search is that it doesn’t only return a lot of irrelevant, noisy results, but it also overlooks many relevant ones because the illegal vendors keep changing up the keywords they’re using. Even the companies that try to also use image search find themselves using today’s limited similarity-based models, which also return irrelevant results.

Navee decided to bring textual and visual together and build the most advanced image search engine on the market, protecting brands through a powerful three-step process.

Search

There is no fraud without stolen images. All online frauds use images to sell, to convince, to copy, etc. Navee uses that to its clients’ advantage and proactively locates these dangerous parallel markets through its unique image search engine, regardless of keywords, language, or hashtags used. This extensive search covers the whole web including Instagram, marketplaces, standalone websites, geographically specific social media, etc.

Enrich

After finding relevant results through reverse image search, Navee uses the textual elements and metadata surrounding the image to create context and derive insights. You’d be able to know more about who’s selling the product, for how much, on which marketplace, from which manufacturing location, etc.


Act

Advanced investigation and clustering techniques are used to leverage the data gathered and reveal the high-risk vendors behind big numbers of infringements, helping prioritize offline enforcement efforts. Online takedown, on the other hand, is done directly via a robust automated system. The Navee platform needs to identify a counterfeit image once to automate its enforcement from then onwards, so clients can focus on counterfeits they have never seen before instead of moderating the same ones over and over again.

To keep track of the progress made, Navee provides its clients with insightful reporting that’s integrated with their internal systems to ensure the smooth transfer of information and the effective execution of enforcement. The platform’s highly adaptable dashboard displays relevant numbers and data visualizations

Today, Navee has analyzed over 20 million images across the web, added almost 12 million listings to its platforms, monitors over 250k websites every day, and executes hundreds of thousands of enforcements on illegal vendors every month. Its mission is loud and clear: make the web a safer place, one image at a time.

Solutions:

  • Online gray markets detection
  • Trademark infringement detection
  • Online counterfeit detection and enforcement
  • Online fraud detection and enforcement
  • Brand online distribution monitoring
  • Price monitoring
  • Resellers monitoring

In a nutshell, the web is a visual place. If you can effectively search for content, you’d be able to unlock 10x opportunities, unreachable with text search only. Our proprietary image technology empowers you to do that and more.

We can’t wait to meet you at the event and to discuss together how our technology can help you with your specific needs.

Brand Protection Congress 2022

With the global outbreak of COVID-19, high demand for personal protection and hygiene products gave the opportunity to the criminals to take advantage of situation to sell fake products. So, protecting the organization’s intellectual property and consumer trust is now more important than ever. World BI is organizing a high-class Brand Protection Conferences which aims to discuss the industry challenges the brand owners are facing and their potential solutions. The topics range from the various online anti-counterfeiting tools and latest technological developments and intermediary liability through to the various methods that brands have adopted to protect their rights.

Speakers from notable companies like Organon, International Policy Executives Symposium/ SGA, Sky Italia, thyssenkrupp Intellectual Property GmbH, Interpol, Danfoss FZCO, Amazon and many more will be joining and sharing their valuable insights.

Register with us to learn more!