07 - 08 November 2023
Tues - Wed
New York Marriott at the Brooklyn Bridge, USA

USA Brand Protection
Congress

Event Schedule

Have a look at Schedule

08:00

Registration & Itinerary Collection

08:50

Opening Remarks

Amraj Dhillon

Key Account Manager

World BI
08:55

Chair Welcome Address

Christopher Salgado

Former Investigator at Facebook and CEO, All Points Investigations, LLC

09:00

Presentation 1: The Evolution of Fraud in the World of Brand Protection

Maysa Razavi

Director of Brand Protection and Supply Chain Security

Moderna
09:25

Presentation 2: Winning Strategies for Brand Protection Solutions

Neil Ivey

Vice President

SICPA
09:50

Co-Presentation: The Counterfeit Wine Phenomenon

Karen Edwards

Interim Associate Dean for Academic Programs

University of South Carolina, College of HRSM

Dr. Sandy Strick

Associate Professor Director of the Wine and Beverage Institute

University of South Carolina, College of HRSM
10:30

Coffee Break

11:20

Presentation 3: Threat Assessment and Its Impact on The Brand

Ryan Myett

Senior Manager & Head of MGM Studios Physical Security

Amazon MGM Studios
11:45

Presentation 4: Combatting Gray Market Infiltrations to Go Beyond Traditional IP Defenses

Adam Sherman

Partner

Vorys eControl
12:10

Presentation 5: Responsibilities Of E-Commerce Platforms

Louis Bonnier

Director of Programs

Transnational Alliance to Combat Illicit Trade
12:35

Lunch Break

13:35

Presentation 6: Social Engineering Dangers and Their Impact on Brands

Christopher Salgado

Former Investigator at Facebook and CEO, All Points Investigations, LLC

14:00

Presentation 7: Innovations in Anti-Counterfeiting: How to Select the Best Fit Solution for Your Brand

Lauren Moise

Head of US Sales, Marketing, and Operations

AlpVision
14:25

Presentation 8: The Importance of Collaboration with Ecommerce Platforms to Combat Counterfeiting

Maral Behnam-Garcia

Former Senior Director of Global Brand Protection & Intellectual Property

Wish
14:50

Presentation 9: Brand Protection strategies in LATAM

Arturo Ishbak Gonzalez

Senior Corporate Counsel

LEGO
15:15

Coffee Break & Networking Session

16:05

Presentation 10: How to protect brands countering the illicit trade. The private sector role

Victor Hugo Guerra Hernandez

Senior Counsel Illicit Trade Prevention LA&C/U.S.

Philip Morris International
16:30

Presentation 11: Brands Responsibility In The Society

Valyncia Saunders

Division General Counsel, Bakery Sweets, Beverage, Nestle Premium Waters

Nestle
16:55

Interactive Panel: Brands should add overt and covert security features to monitor, prevent and deter illicit trade

Moderator:-

Christopher Salgado

Former Investigator at Facebook and CEO, All Points Investigations, LLC

Panelists:-

Ainslee Schreiber

Former, VP, Legal, Global Head of IP, Privacy, and Product Development

We work

Victor Hugo Guerra Hernandez

Senior Counsel Illicit Trade Prevention LA&C/U.S.

Philip Morris International

Rod Schultz

Sr. Vice President of Product

DUST Identity
17:35

Chair Closing Remarks

Christopher Salgado

Former Investigator at Facebook and CEO, All Points Investigations, LLC

17:45

End of Day 1

08:00

Registration & Itinerary Collection

08:50

Opening Remarks

Amraj Dhillon

Key Account Manager

World BI
08:55

Chair Welcome Address

Christopher Salgado

Former Investigator at Facebook and CEO, All Points Investigations, LLC

09:00

Presentation 12: Misconceptions about Protecting IP In China

William Mansfield

Director of Intellectual Property

ABRO Industries, Inc.
09:25

Presentation 13: Navigating a Brand Protection Program Designed for Your Situation

Stephan von Schilcher

Brand Protection Director

Authentix
09:50

Presentation 14: Q&A Game: Brand vs. Designation of origin & Geographical origin

Gloria Montaron Estrada

Legal Director and Chief Intellectual Property Officer

Bioceres Group PLC
10:15

Coffee & Networking

11:05

Presentation 15: Brand Protection: The Power of Human Capital

Ely Albalos

Former Global Security Leader at Google, Facebook,
Apple and CEO, Consulere Global

11:30

Presentation 16: Luxury through history and it's challenges with piracy

Paulina Bustos

Director of Security

Clase Azul Mexico
12:00

Lunch Break

13:00

Presentation 17: How to Work with KPIs in Brand Protection Programs

Breno Araujo

Corporate Security Latin America

Corteva Agriscience
13:25

Presentation 18: Lessons Learned: Pay It Forward

Kristin Chapman

Senior IP/Brand Protection Counsel

In-house Counsel for 30 Years to Various NGO, CPG and Manufacturing Companies
13:35

Chair Closing Remarks

Christopher Salgado

Former Investigator at Facebook and CEO, All Points Investigations, LLC

14:00

End of Conference