12 April 2022

14:00 CET

6^th Brand Protection

Congress

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Why Brand Protection Congress Shines Out

With the global outbreak of COVID-19, high demand for personal protection and hygiene products gave the opportunity to the criminals to take advantage of situation to sell fake products. So, protecting the organization’s intellectual property and consumer trust is now more important than ever.

World BI is organizing a high-class Brand Protection Conference on 12 April 2022 which aims to discuss the industry challenges the brand owners are facing and their potential solutions. The topics range from the various online anti-counterfeiting tools and latest technological developments and intermediary liability through to the various methods that brands have adopted to protect their rights.

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Enhance Engagement

Data-Driven Approach

Can Be Tracked Easily

Real-Time Customizations

Cross Country Networking

Optimized Return on Investment

Brand Protection Congress Highlights!

Impact of Counterfeits & illegal diversions on the brands

Security Labelling solutions to combat Counterfeiters

Online Brand Protection Strategies

Anti-Counterfeit Solutions For Pharma Industry

Digital Risk Protection, Cyber Threat Intelligence

Obscurity of illicit trade, the complexities of international supply chains

Brand Protection Future Technologies

Serialization and Track & Trace

Discussion Topics

Speakers

Attendees

Networking Hours

Experts Panel

Meet our professonals

Tessa Eastman

Connected Products Strategist

Markem-Imaje

Belen Gonzalez Amoros

Global Director Product Integrity- Global Security and Resilience

Organon

Paulo Lino

Business Integrity & Resilience

International Policy Executives Symposium/ SGA

Gianluca Campus

Senior Legal Counsel Technology & IP

Sky Italia

Alessandro Coni

Legal Specialist - Legal Affairs Sky Sport & Calcio Channels

Sky Italia

Adrian GAVRILA

Illicit Trade Prevention Manager EU

PMI

DR.STEPHAN WOLKE

CEO

thyssenkrupp Intellectual Property GmbH

Claudia Pappas

Head of IP Team Trademarks

thyssenkrupp Intellectual Property GmbH

Chi-wang LAM

Coordinator, Public Health & Pharmaceutical Crime, Illicit Goods and Global Health Programme

Interpol

Marissa Bostick

Legal Manager, Counterfeit Crimes Unit

Amazon

Abier Wasouf

Regional Anti-counterfeit Counsel – Europe and MEA

Danfoss FZCO

Become A Speakers

Brand Protection Congress Interviews

Authentix

The Authority of Authentication

As the authority in authentication solutions for over 25 years, Authentix thrives in supply chain complexity. We provide advanced authentication solutions....

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Sebastian Praefcke

CEO

My name is Sebastian Praefcke.As CEO of Scribos I am proud to work with a team of almost 100 experts to help companies connecting...

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Franco De Bonis

Marketing Director

My name is Franco De Bonis and I joined VISUA in 2019. I have to say that it is one of the most exciting, and certainly the most inspiring, roles I have ever had....

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Domain Crawler

Empowering With Big Data

DomainCrawler is a leading B2B provider of quality domain and backlink data. We provide enterprises with the most accurate web data....

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Q.1: To Get the Ball Rolling, Tell Us Something About Authentix?

As the global authority in authentication solutions for over 25 years, Authentix thrives in supply chain complexity by providing digital traceability solutions and advanced materials using both covert and overt security features. Our solutions are deployed across multiple industries on billions of products annually keeping millions of consumers safer and more loyal to their trusted brands. Deploying innovative digital platforms and highly secure printing and marking solutions, Authentix enables complete supply chain protection from compromise and fraud. The Authentix client partnership approach includes services and ongoing program management with a long term strategy for success. Headquartered in Addison, Texas USA, Authentix, Inc. serves clients worldwide with offices in North America, Europe, Middle East, Africa, and Asia.

Q.2: What are your thoughts relevant to brand protection in respect to covid 19 pandemic?

The COVID-19 Pandemic has and continues to pose challenges to global supply chains and has resulted in a significant increase in demand for a range of products. This demand has resulted in products being targeted by counterfeiters, in many cases putting the health of consumers at risk. For example, the demand for personal protective equipment, such as N95 masks along with respirators, gloves, hand sanitizer, etc. has created a market for the illicit trade and counterfeiting of these products. Consequently, the COVID-19 pandemic provides further evidence that Brand Owners must have an effective brand protection strategy for their products to combat counterfeiting and diversion. As demand increases for your products, it is only a matter of time until counterfeiters will target your products which can quickly lead to reduction in consumer confidence in your products and brand.

Q.3: How Authentix, authentication solutions help the brands to prevent the diversion, & other harmful activity?

Our mission is to safeguard the integrity of global commerce by delivering innovative authentication solutions. Authentix helps brand owners prevent unauthorized products from entering the market, while protecting what matters most: customers, brand, and revenue. Authentix partners with some of the world’s largest brand owners in multiple industries to design and deploy advanced authentication solutions consisting of sophisticated security features to detect, identify, quantify and deter fraud. The cutting-edge track and trace solutions provided by Authentix, in combination with the online and offline enforcement solutions gained through its acquisition of Strategic IP Information Pte Ltd (SIPI), enables us to offer highly secure protection to the world’s leading brands.

Q.4: 5 REASONS, WHY BRAND CHOOSE YOU AS PARTNERS?

For over 25 years, Authentix has consistently delivered large returns on investment for our customers, by providing the means to secure products in the supply chain and identify opportunities to increase revenue growth and competitive advantage. Moreover, our solutions enable brand owners to assure the quality of their products with their consumers. Here are (5) reasons why brands should choose us as a partner:
1. We offer a complete line of proprietary and customizable covert and overt secure inks, taggants and tamper seals as well as a cloud-based digital authentication track and trace solution DigiTrax™.
2. Having implemented over 200 programs for leading brands across 5 continents, we are the proven leader in brand protection, with a team of experts that help you assess the level of risk for product fraud and deliver multi-layered solutions.
3. Our DigiTrax solution enables inspectors to identify the authenticity of a product instantly. Using any smartphone model, DigiTrax can authenticate products with a unique physical product tag to gain visibility to product origin, geo-location of authentication scans, and other important supply chain related activities. This data is collected and aggregated into our secure database providing brand owners actionable insights via customized reports. Consumers can also be engaged in the authentication process directly and continue to interact with the brand after authentication through a managed web experience for marketing purposes.
4. Authentix has expanded its portfolio of digital security technologies to include online anti-counterifing and content rights solutions through its recent acquisition of Strategic IP Information (SIPI).
5. Authentix currently protects 10 billion product units annually across the globe.

Q.1: To Get The Things Started, Tell Us Something About You?

My name is Sebastian Praefcke. As CEO of tesa scribos I am proud to work with a team of almost 100 experts to help companies connecting their products with the digital world. More than 500 of our customers are using our solutions to fight counterfeits, interact with their customers, reduce grey market or generate market insights.

Q.2: LET YOUR PRODUCT TALK--- What Is The Motto Behind This Statement?

Our item-specific product markings and customized software solutions allow you to connect every single product to the digital world. In doing so, you effectively protect it from counterfeiting and grey-market trade. You interact with your customers, monitor supply chains and gain valuable market insights with every product sold. In short, we LET YOUR PRODUCTS TALK and offer new benefits from digitalization.

Q.3: What Are Your Thoughts Relevant To Brand Protection In Respect To COVID-19 Pandemic?

On the one hand counterfeiters are seeking to profit from the COVID-19 pandemic by selling fake PPE and medical products. They make use of fear and uncertainty of consumers caused by the Corona crisis and realize remarkable sales. On the other hand organizations like the British brand protection association ACG are warning that fraudsters have also ramped up their production during times of lockdown to ensure they can bring high volumes of fake goods to market afterwards. Businesses should even be prepared for a potential increase in counterfeiting. Therefore, brand owners should act now and equip their original products with secure markings that can’t be reproduced. Combined with an intuitive web based authentication process consumers can easily decide if a product is original or fake.

Q.4: 5 Reasons Why Brands Choose You As Partners?

1. Our security technologies are self-invented and therefore the only ones of their kind. Based on this, we developed a broad solution portfolio from maximum security to digital proof of authenticity for mass-produced items in order to provide the right marking for every need.

2. We utilize our unique markings as touchpoints to connect our customer’s products with the digital world. We provide a full set of digital tools for letting products communicate with consumers, exchange data, and interact with track & trace systems.

3. With 20 years of experience as an innovative solution provider we understand a company’s problems and needs. We use this knowledge to develop successful concepts and strategies together with our customers in order to provide them the customized solution that exactly fits to their needs.

4. We act as a long term partner. Together with our customers, we analyze their needs, develop a customized solution, manage everything from idea to implementation – and beyond.

5. We are a leading provider with a worldwide presence. More than 500 well-known companies from all over the world such as Peugeot, Bosch, Castel, Danone or Chloé put their trust in us.

Q.5: In What Outcomes Do You Think BPC Will Help You?

We are very much looking forward to valuable exchange with experts in the area of Brand Protection, liaise with existing and potential new customers and share our knowledge and insights on our solution portfolio with attendees of the congress.

Q.1: To Get The Ball Rolling, Tell Us Something About Yourself.

Hi, I’m Franco De Bonis and I’m the Marketing Director at VISUA. I’ve always had a fascination with technology, so it was natural that I would have a career in the technology sector. It started in hardware and other the years has moved more towards SaaS. Along the way I specialized in digital/online marketing with a particular focus in content marketing, organic search marketing and paid search marketing.
I joined VISUA in 2019 and I have to say that it is one of the most exciting, and certainly the most inspiring, roles I have ever had! Our technology is helping to make the world better, from helping to stop the illegal trade in counterfeit goods to helping detect and block phishing scams. As most people will know, bad actors are often more than just people with bad ethics. They are often run by organized crime gangs and even terrorist organization. They use slave and child labour, working long hours in terrible conditions and the money is used for even worse activities. I am delighted to be working in an industry that is trying to solve this problem!

Q.2: How Is Visual-AI Technology Changing The World Of Brand Protection, Authentication And Monitoring?

Bad actors are using images and video promote their products. By doing this they can effectively hide in plain sight because they know that there are far too many images for humans to tracks down and act on in a reasonable timeframe. Bad actors will also counterfeit traditional visual methods of authentication, from tax stamps to holographic labels.
All this makes it extremely difficult to identify fakes in the volumes required to have an impact on this black market. But Visual-AI is turning that on its head. Visual-AI can analyse millions of images and video clips every day. It never tires and it never gets distracted. So in companies like Red Points and Ebay can feed in massive batches of media, which we analyse. Once we detect risky elements that could indicate a fake product, they compare it with other factors, like price, seller location, etc. and that allows them to make an accurate determination to delist a product. Companies like De La Rue are using Visual-AI to allow automated authentication of their holographic labels. So now anyone in the supply chain can point their smartphone at a hologram and confirm if it’s real or fake in a few seconds, and without any advanced product knowledge. These kinds of applications of Visual-AI are making life harder for counterfeiters and safer for consumers. It’s helping defund crime and terrorist organisations, and creating jobs and opportunities within legitimate industries.

Q.3: How VISUA AI Technology Help In Monitoring Social Media Images?

One of the key things brand managers and marketing managers crave is useful data about how consumers feel about their company and how they engage with their products. One of the key channels to get honest consumer feedback is social media, but there’s a problem. Social media channels are becoming far more about images and video and less about text. So someone will post an image holding a product with text embedded in the image that says ‘Don’t Buy’, but the actual post text won’t tag the company or mention the product and may even be blank.
Visual-AI is unlocking this hidden data. A really good example is where a beer brand might see that a high percentage of posts from consumers contain their beer alongside nachos with football on a TV in the background. A smart brand manager can then begin including nachos and football imagery in their advertising and might even consider a collaboration with a nachos brand. When it comes to brand protection, we are already seeing that as marketplaces begin to take actions on fakes, the bad actors are moving to social platforms. Visual-AI can help flag these fake products to key stakeholders so they can take action.

Q.4: Please Share 05 Reasons Why Brand Protection Service Providers Choose You As Partner?

1. Our Visual-AI technology is not theoretical or prototype. It really works and delivers in excess of 98% accuracy for typical applications

2. It’s built for enterprise applications and can handle massive scale. We have clients processing in 100 million images and thousands of hours of video per month each. In real terms there’s practically no limit to how much we can process.

3. Our secret sauce is our Adaptive Learning Engine. This delivers instant learning or things like logos and design marks, so our clients can submit new brands to search for in seconds without the need for extensive machine learning that can take days or even weeks to complete.

4. Our technology supports a Deploy-Anywhere methodology. Whether you want a Cloud-SaaS service, you want to implement On-Premise, or you need an On-Device application, we can deliver in any combination.

5. We’re an innovative technology company, but we’re also a team of real people. So our clients don’t engage with a website, an API and a developers guide. No, they deal with real people who listen to what they want to achieve in their project and tailor our offering to deliver the most accurate and most efficient solution.

Q.1: To Get the Ball Rolling, Tell Us Something About Yourself?

My name is Rickard Vikstrom, and I’ve been involved in IT since my teenage years. Over the last 20, have been also a founder and board member of several companies, some of which became great. For example, Stay Secure which grew into the largest anti-spam service in Sweden.
In 2008, together with my partners, we had a vision of creating a database with all the domain and cyber security information focused on ccTLDs and gTLDs. So, we literary started to download the Internet. There were no similar projects back then. That’s how DomainCrawler was conceived. All these years we’ve been collecting and structuring the data, so that presently our database has grown into something quite extensive. Only in 2020 however DomainCrawler was finally born as a separate company.

Q.2: What are your thoughts relevant to brand protection in respect to covid 19 pandemic?

I think the issue of online brand protection is more relevant than ever.
Because of the pandemic, we have seen a surge in online activity. People spend much more time in their homes – play more online games, watch movies online, and of course, shop online. It shouldn’t surprise us therefore that we’ve also seen a direct increase in activity of scammers, counterfeiters and other cybercriminals. According to recent data, in 30 countries that cover 60% of the world population and 85% of global GDP, there has been a strong uplift in activity of online scams during 2020.
USA – 33%, UK – 33%, India – 50%. In Russia, UK, Singapore online scams are becoming the No.1 crime.
Moreover, not only are most scams not reported, the scammers themselves are rarely based in the same country as the victim. In addition, the current way that hosting companies, SSL CAs, ecommerce platforms, email platforms, registries and registrars facilitate their infrastructure allows scammers to set-up shop very easily, cheaply and most importantly, anonymously.
So, just to reiterate, online brand protection is perhaps the most pressing issue nowadays.

Q.3: How Domain Crawler helps in discovering the footprints of fraudsters and protects the clients from falling into a trap.

Brand protection requires analysis. And analysis requires big data. Our mission at DomainCrawler is to provide the data for that kind of analysis, helping brands to protect themselves from counterfeiters.
With the support of our Domain Research database, it's possible to collect the HTML data of over 1.2 billion sites. HTML data includes meta description, meta keywords and H1 titles etc. In simple terms, this data reflects up to 90% of the context of a particular site. In the majority of cases, scammers and webshops selling counterfeits tend to use popular keywords in the HTML tags which attract attention, for example ‘brandname’ + ‘outlet’, ‘sale’ and ‘50% off’.
By adding various filters to our search, we can further narrow the search to a dozen or so domain names and analyze their content. Then, using DNS data, which we are also able to retrieve from the web we can Reverse IP lookup and identify sites that are connected to the scam webshop identified in the first step. Since it is not uncommon for counterfeiters to build networks of such sites, with the help of WHOIS data, we will be able to identify a wrongdoer or at least traces that can lead us to an individual. That’s just one example.

Q.4: 5 REASONS, WHY A BRAND WOULD CHOOSE YOU AS PARTNERS?

1. Extensive Database. At the moment contains more than 1,2 billion sites, which makes it one of the largest on the market. And constantly increasing.

2. Data points. We are able to collect various HTML, DNS, providing information about IP-addresses, mail servers, TLS certificates, website technologies, frameworks, CMS, payment systems, programming languages, apps in 60 categories, and much more.

3. Accuracy of the presented data. We update DNS and HTML information in our database every 7 days which guarantees the relevance of the data. No other competitor has this update rate!

4. Easy-to-integrate solutions. With clear and organized API documentation, our customers are able to integrate our solution into their systems with no hassle.

5. Unparalleled Customer Support. We spend the necessary amount of time with our partners teams ensuring the most effective usage of our products.

TESTIMONIALS

what people say

This one was actually one of the more successfull events for us

Scribos

This was a fantastic event, I learned a lot of from brand protection exports around the world.Thanks for including me

JTI

We really enjoyed the conference. I was really impressed with the platform, by far the best conference I have attended.

WRi Group

Who Will Attend

Delegates Will Include VPs, Global Heads, Directors and Managers.

Brand Protection

Brand Security

Senior Legal

Serialization

Intellectual Property

Internet Investigations

Online Brand Protection

Global Brand Security

Track & Trace

Anti-Piracy IP

General Counsel

Supply Chain

Legal Brand Analyst

Trade Mark Attorney

Corporate Security

Trademark Counsel

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Industry Experts (Non Service Providers)

£999

01 Attendee Pass
Access to the Conference for Two Days
Networking Lunch and Coffee Seats
Soft Copy of Attendee Welcome Pack

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Vendor/Service Provider

£1,999

01 Attendee Pass
Access to the Conference for Two Days
Networking Lunch and Coffee Seats
Soft Copy of Attendee Welcome Pack
Inclusion of Company Logo on the Conference Site

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We have Partners not Sponsors

Media Partners

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Event Schedule

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12 April 2022