Event Schedule
Have a look at Schedule
8:00
Registration & Itinerary Badge Collection
08:50
09:00
09:25
09:50
Deep Dive Session 1: Effective Brand Protection Strategies:
- With the rise of technology, brands need more protection against counterfeiters
- Effective strategies needed to mitigate brand abuse
10:30
Coffee, Connect and Converse
11:20
11:45
Deep Dive Session 2: Trademark Protection Is Brand Protection?
- Trademark registration is an effective way to build & and protect the brand
- Tailored, cross-cultural Approach to trademark protection
12:15
TBC
12:40
Refresh, Lunch and Connect
13:40
Industry Spotlight 2: Counterfeiting issue that the spirits industry is facing:
- Its unique characteristics
- The way we have chosen to tackle it (an industry approach)
- The latest trends (the involvement of organized crime)
- The reasons to be optimistic for the future.
14:10
Deep Dive Session 3: Brands' approach towards brand protection: Tackling BP strategically, legally, or intelligently?
14:50
Coffee, Connect and Converse
15:40
16:05
Problem-Solution Matrix: Brand Protection, Anti-Counterfeiting & Harmonizing IP Enforcement & Portfolio Strategies
Panelists
Emma Warbey
T/Detective Chief Inspector
City Of London Police
Adefunke Adeyeye
Global Head Anti-Counterfeiting and Product Protection
Haleon
Byron M. Jones Sr.
Special Agent / National Program Manager Homeland Security Investigations
U.S. Department of Homeland Security
Heike Bhonsle
Senior Director, Global IP
Crocs Europe BV
Mike Consterdine
Brand Sales Director
Authentix
16:55
17:00
End of Day 1
08:00
Registration & Itinerary Badge Collection
08:50
09:00
09:25
Deep Dive Session 4: Digital Times Call For Digital Measures: Implementing AI in the IP Department
09:55
10:20
Coffee, Connect and Converse
11:10
Industry Spotlight 4: Understanding the Nexus between Data Management and Brand Protection:
- Exploring how data assets are intertwined with brand identity and reputation
- Highlighting the risks posed by data breaches, counterfeit products, and brand impersonation
11:35
12:00
Deep Dive Session 5: Tracing Back Counterfeiters
- Protect supply chain transparency and trace back counterfeit traders
- Integrations of blockchain technology for increased visibility and authenticity
12:30
12:55
Refresh, Lunch & Connect
13:55
14:20
15:05
15:30
Industry Spotlight 8: Protecting Brands - In The World Of Influencers And Dupes Culture
- Battling Dupe Culture, how to identify imposters?
- Enhance marketing strategies to amplify the brand value and integrity
15:55
16:00