With the global outbreak of COVID-19, high demand for personal protection and hygiene products gave the opportunity to the criminals to take advantage of situation to sell fake products. So, protecting the organization’s intellectual property and consumer trust is now more important than ever.
World BI is organizing a high-class Brand Protection Conference on 21-22 September 2022 which aims to discuss the industry challenges the brand owners are facing and their potential solutions. The topics range from the various online anti-counterfeiting tools and latest technological developments and intermediary liability through to the various methods that brands have adopted to protect their rights. This is your chance to meet industry experts and solution providers at an invitation-only gathering of professionals.
Value Proposition of Brand Protection in an Organization
Impact of Counterfeits & Illegal Diversions on the Brands
How to Protect Brands from Phishing and Malware Attack
Adoption of Technology that Can Identify “Product Quality”
Digital Risk Protection
Covid-19 Effects on Brand Protection
Meet our Professionals
Vice President, Head of IP AMEA Region
Vice President, EMEA
Head of IP Trademarks
thyssenkrupp intellectual property GmbH
thyssenkrupp intellectual property GmbH
Head of Corporate Security APAC & Security Manager, India
Professor School of Criminal Justice and Founding Director of Center for Anti-Counterfeiting and Product Protection
Michigan State University
Head of Intellectual Property
Head of Brand Protection
Director of Legal Affairs
Ford India Private Limited, India
Head of Security and Emergency Response - Latin America
Senior Manager Legal Tech & Digital Innovation
Legal Expert - Legal Affairs Sky Sport & Calcio Channels
Director of IP
VP, Global Brand Protection
Faculty and Vice-Chair of Pharmacy Practice
Intellectual Property Director
Director - Amazon Counterfeit Crimes Unit
Director Global Account & Product Management
what people say
The Authority of Authentication
As the authority in authentication solutions for over 25 years, Authentix thrives in supply chain complexity. We provide advanced authentication solutions....
My name is Sebastian Praefcke.As CEO of tesa scribos I am proud to work with a team of almost 100 experts to help companies connecting...
My name is Franco De Bonis and I joined VISUA in 2019. I have to say that it is one of the most exciting, and certainly the most inspiring, roles I have ever had....
Vice President of Sales
Alex Lewis is Vice President of Sales for SURYS’ Brand Protection business in North America. Alex has spent more than 20 years working.
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As the authority in authentication solutions for over 25 years, Authentix thrives in supply chain complexity. We provide advanced authentication solutions for some of the world’s largest brand owners in multiple industries to design and deploy advanced authentication solutions consisting of sophisticated security features to detect, identify, quantify and deter fraud. Authentix’ complete line of covert and overt inks, taggants, tamper seals and other solutions are customizable in any color or coating designed to be compatible with most printing processes and substrates. Authentix also provides a patented, cloud-based digital authentication track and trace solution that allows instant authentication via a smartphone. Authentix is also trusted by multiple central banks in currency protection as well as dozens of national governments for managed excise tax recovery programs both in fuels and consumer products. Our partnership approach and proven sector expertise inspires proactive innovation, helping customers mitigate risks to promote revenue growth and gain a competitive advantage.
MarqVision is a cutting-edge brand protection platform that allows brands to automatically detect and remove counterfeits sold online, as we modernize global brands' fight against fraud in the ecommerce space with artificial intelligence. Through image recognition, machine learning, and bot-powered reporting, MarqVision’s AI technology allows brands to greatly reduce costs and increase the speed of identifying and reporting counterfeit listings. Additionally, monitored results for counterfeiting patterns are shared with clients for further legal action and fed back into the AI detection process to enhance accuracy. As such, MarqVision’s discoveries help clients develop strategies for optimizing counterfeit removal and scaling their online businesses.
In Smart Protection we protect Brands against online counterfeits, brand abuse and parallel imports. Our technology identifies and removes illegal copies and improper usages of brands. With our platform the efficiency ratio rises to a 95% regarding the removal of illegal counterfeits from identified copies. We are marketplaces and social media experts, as well as members of Google's TCRP Program (Trusted Copyright Removal Program), therefore it allows us to delist URLs at the highest speed and efficiency.
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